Getting the Fun/k back in the Music Business

Getting the Fun(k) back in the music business

We played amazing venues, met incredible people, learned a ton, and had the time of our lives. However, throughout our travels, we faced constant reminders of a grim reality – the music industry is failing. We’ve all heard the cries: “piracy is killing music”, “the industry can’t adapt to the modern technology”, “music is losing value”, “modern bands suck” and so on. Everyone has a reason for why the industry is collapsing, but no one has an answer. Well, we think we have an answer.

It’s called the “Odyssey,” and it’s an ultra-personal, interactive music experience unlike anything in the history of recorded sound. The Odyssey is a blog in which we will release a new song every Monday at 7pm PST, in addition to regular posts throughout the week. For each song, we will discuss the inspiration behind the lyrics, instrumentals, and recording techniques. Songs are free to download in MP3 format for 24 hours, and can be purchased in CD quality format for $1 at any time. On top of that, we are offering our entire collection of music on our site, 24/7, in a streaming player on our site at no charge. It’s music creation and distribution for the 21st century.

The Odyssey presents you, the fan, with a unique opportunity. You can follow along, download each song, write comments on each post, and become a part of our music making process. You get to engage in direct discussion with the band and with other fans, and in so doing your voice influences the way we write our music and content. We want to hear from you.

The Odyssey is perfectly suited to the online marketplace. The music industry was built on the album format because, back then, the only efficient way to distribute music was to mass produce physical disks with large collections of songs. Bands delivered music every couple years, toured a bit in between, and that was it. That’s not enough in today’s on-demand world, so it’s no wonder people are fed up with the current state of music. You have a right to demand more, and we are going to give it to you with a constant stream of blog posts, photos, videos, and most importantly, music.

When will we see you on stage again? “We don’t have a set date in mind. Right now we are fully dedicating ourselves to the writing and recording process. We want to leave the Odyssey open-ended for the time being and see how things play out. It could be days, it could be months.”

Is it easy to get gigs in San Diego area? “It’s very easy to get bad gigs and very difficult to get good gigs. Any band can get a Wednesday 2pm slot at their local bar, but they’re not going to gain anything from that other than a bit of onstage practice. Generally you have to pay your dues at a venue by playing low-demand time slots, and if you draw well the venues will start inviting you to play better time slots. The sad fact is that, no matter how talented or animated or conscientious you are, you’re only worth as much as the crowd you draw.”

Our favorite SD venues are probably the Aztec Theater at SDSU and Dublin Square downtown. We love venues where the booking managers and the sound crews are nice people. It makes the experience infinitely more fun for everyone.

There are thousands of young bands trying to get their music heard -what would you say to them? “You’re going to have to put in a ton of effort, and there’s really no way around that. Be extremely thoughtful and creative about where you put in your time, but don’t be afraid to take risks. Write good music, make connections, and communicate with fans. Friend-requesting 100,000 porn stars on Myspace probably isn’t the ticket to rock stardom.”

“Decide what you want to achieve. Do you want to get signed? Play gigs? Make a living? This will determine the steps you need to take. Consider other people’s advice, but always stick to the aspects of music that make you happy.”

We hope you enjoy the Odyssey. It’s a journey, and you’re just as much a part of it as we are.

Pat, Michael, Kyle and Sean
The Theory of Funkativity
San Diego, CA.

Getting the Fun(k) back in the music business